As in conversation, different inputs stimulate nearly all of the brain.” “The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. Don’t just queue up some Mozart and call it a day do strategize your musical picks. We know that waiting is annoying and that music influences mood. After all, there’s a reason elevator music is a running joke. Picking the appropriate hold music is crucial. Why wouldn’t you give the same attention to the tool that keeps your callers on the line? How to Choose On Hold Music for Your Business Spotify lets you browse by mood and events, showcasing playlists that cross multiple genres because music can’t be sorted into individual boxes. We choose music by our mood, by our activity, and by our audience. ![]() Thanks to the age of MP3 players and streaming services, we can group music by other metrics than language and style or what’s popular in our specific region.Ĭuration by context is the game of late. The way we approach musical genres today is much more fluid, from both the musician and the listener’s perspectives. Volume changes, frequency, and distortion are all elements to consider when choosing hold music. You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll-there’s a lot more to hold music than just genre.Ī phone line isn’t a state of the art speaker system its primary function is to make sure the call is connected. The same goes with sales: You want your caller to be excited about talking to you. If you were answering support calls, what would you want your frustrated customer listening to in the moments before you pick up? Odds are they’re not alone, so there’s a bit of a wait before your team can answer. They call because they have a problem and are likely irritated enough to get on the phone and ask about it. No one calls customer support to chit chat.
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